When it comes to postcards, the main expense is the postage so why use a traditionally printed card when you can have full variable personalized cards for the same price or even less?
Marketing experts all agree that personalized mailings deliver better results, but now it has been proven. In a study by the Rochester Institute of Technology the results were measured. They found that when you add a persons name to a printed piece, response went up 44% over the same piece without any personalization.
The reason is simple; when you use your prospects name on their mail piece, more people read your mailing. If more people read your mailing, more people will respond.
As well, you can over come any obstacles about their situation. When you personalize, you tell the reader that you know their situation, otherwise why would you have mailed to them in the first place? This is a powerful way to begin the relationship building process!

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